BRANDING

During our studies at Tirza Grannot we were asked to create a brand from scratch for a tequila drink.

Feat. Shir Frieden, Ishay Almalem
Art: Michal Fraier

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BACKGROUND

When we went about cracking the values of our product we realized,
Alcohol has a history,
Alcohol has a taste,
And of course it also has a physical effect.
But for us the insight was:
"Alcohol, is first of all a vibe."

Celestial Tequila Logo
Celestial Tequila Logo

Art: Michal Fraier

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Celestial Tequila Bottle
Celestial Tequila Bottle

Art: Michal Fraier

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CELESTIAL TEQUILA

We have created a brand called Celestial Tequila (Heavenly in Spanish and English) that is connected to to the spirituality from which it was born (the magical agave plant) and the art from which it draws inspiration (the magical-realism art movement in which the Mexican Frida Kahlo was also a partner) to people with the right vibe.

AGAVIBE.

For us agavibe is a new word that symbolizes our target audience spirit.

there for the slogan that was choosen was: 

Celestial Tequila

Clearly Agavibe.

Celestial Tequila Launch Campaign. Page 3
Celestial Tequila Launch Campaign. Page 3

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Celestial Tequila Launch Campaign. Page 1
Celestial Tequila Launch Campaign. Page 1

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Celestial Tequila Launch Campaign. Page 2
Celestial Tequila Launch Campaign. Page 2

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LAUNCH CAMPAIGN

Taking over three consecutive pages of Lifestyle magazines.

Close Up, Celestial Tequila, Billboards
Close Up, Celestial Tequila, Billboards

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Celestial Tequila, Billboards
Celestial Tequila, Billboards

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Celestial Tequila, Billboards
Celestial Tequila, Billboards

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LAUNCH CAMPAIGN

Billboards

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Celestial Tequila - Script
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Celestial Tequila - Script
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Celestial Tequila - Script
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Celestial Tequila - Script
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Celestial Tequila - Script
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Celestial Tequila - Script
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Celestial Tequila - Script
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Celestial Tequila - Script
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Celestial Tequila - Script
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Celestial Tequila - Script
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Celestial Tequila - Script
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Celestial Tequila - Script
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LAUNCH CAMPAIGN

TV Commercial Script

Celestial Party
Celestial Party

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Celestial Party
Celestial Party

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PROMOTIONAL ACTIVITIES

Theme parties with Celestial branding.