Copywriter. Original Thinker.
BRANDING
During our studies at Tirza Grannot we were asked to create a brand from scratch for a tequila drink.
Feat. Shir Frieden, Ishay Almalem
Art: Michal Fraier
BACKGROUND
When we went about cracking the values of our product we realized,
Alcohol has a history,
Alcohol has a taste,
And of course it also has a physical effect.
But for us the insight was:
"Alcohol, is first of all a vibe."
Art: Michal Fraier
Art: Michal Fraier
Art: Michal Fraier
CELESTIAL TEQUILA
We have created a brand called Celestial Tequila (Heavenly in Spanish and English) that is connected to to the spirituality from which it was born (the magical agave plant) and the art from which it draws inspiration (the magical-realism art movement in which the Mexican Frida Kahlo was also a partner) to people with the right vibe.
AGAVIBE.
For us agavibe is a new word that symbolizes our target audience spirit.
there for the slogan that was choosen was:
Celestial Tequila
Clearly Agavibe.
LAUNCH CAMPAIGN
Taking over three consecutive pages of Lifestyle magazines.
LAUNCH CAMPAIGN
Billboards
LAUNCH CAMPAIGN
TV Commercial Script
PROMOTIONAL ACTIVITIES
Theme parties with Celestial branding.